Your Business is Nothing Without Customers: 3 Local Marketing Techniques to Get More Customers Today
For as long as time can be remembered, there have always been sellers, buyers and along with the two… marketing techniques. Granted no one can pinpoint the first marketing technique, but I assure you it was a local marketing technique.
Why? Well, because there was a time when national and global marketing was unheard of! No one dreamt of a day when you could simply push a button in America and instantly buy a watch in China.
But the internet has brought about this unforeseen change. You see, the internet connects people and nations. It allows you to chat with a guy in Italy, and buy some coffee from Brazil… at the EXACT same time.
Never before has such a business tool been developed! But because the internet’s market is global… When you advertise you will be advertising to a global market.
But what if your business model cannot sustain a global market? What if you just wanted to reach your local market? Well, you could utilize traditional small business marketing methods which are no longer effective, or you could utilize modern online local advertising.
Here’s 3 ways to do just that:
First off, you should develop a business website. You don’t need a website to take advantage of local business internet marketing, but it sure puts you on the right road to succeed.
Why is that? Because most internet marketing techniques will revolve around your business’ website. For instance, you need a website to be found on Google’s search engine. And that’s the key right? To be found.
Not to mention, if you have a website, then, you can develop ways to sell your service and products online to your local customers AND to global customers.
Local Search Marketing
Once you have a website, then, like I mentioned earlier you can take advantage of optimizing that website for the search engines. But it goes beyond that…
You see, no longer are your customers looking for your business in the yellow pages. Nope. Instead they are searching Google search AND Google Local.
What is Google Local? It’s an online “yellow pages” for just about every business in the world. Is your business on there? Is your Google Local listing optimized? If it’s not, then, perhaps you need to invest into a local marketing company to help you take full advantage of Google Local and it’s famed search engine.
A new trend online is social. And why not? The internet was developed to connect us and make sharing information easier, right? So, it’s no wonder why social networks like Facebook are so popular.
Well, you can take advantage of this as a business. The key is to go where your customers are, and they are at Facebook. Facebook will allow you to create Fan Pages and Facebook Place Pages.
Facebook will allow you to target your local market via the Fan Pages and Facebook Place Pages… But you can also further your targeting with Facebook Ads.
If you are a smart business owner, then, you will utilize Facebook in your local marketing efforts.
But what if these small business online marketing techniques go beyond your understanding? Simple answer. Hire an expert. You can outsource your local marketing needs to an internet marketing company. Essentially, do what you do best, and let the professionals do what they do best.